If you’re finding it difficult to attract top talent, the issue might be that you don’t know how to write an attractive job advertisement. Maybe all the elements are there — a good salary, great benefits, and unique growth opportunities. However, you might not be ‘selling’ it in a way that encourages applications.

Your job post should be more than a list of requirements — it should inspire job seekers to take action. Here are some tips and best practices to make your job posting appeal to candidates while also strengthening your company brand:

1. Keep it Short and Concise:

Have you ever heard the saying, “Less is more”? When it comes to creating your job postings, this is true. Today, many people search for jobs on their phones or other devices, and they look for postings that are short and to the point. If a candidate has to read a lot of information, they tend to shy away from the opportunity. According to LinkedIn research, job posts with 150 words or less got candidates to apply 17.8% more frequently than job posts with 450 to 600 words.

2. Relevant and Clear Headline:

This goes hand in hand with keeping your posting short and concise. Ensure that the job title and headline is a clear indication of the job function and role. Candidates will shy away from a job posting if the title and headline don’t appeal to them.

3. Focus on What’s Important to the Candidate:

When a person is searching for a job, especially nowadays, they want to know the things that are important to them, such as compensation, required qualifications, company culture, benefits, job details, and growth opportunities. Basically, candidates want to know how much they’ll make, what kind of work they’ll be doing, and whether they’ll have a real chance at getting the position.

4 Add Some Personality, but Keep it Professional:

C.ulture is key for many candidates seeking a job. Add some personality into your job posting to show a little bit of what makes your organization unique. Remain professional. Postings that are too casual can deter highly qualified candidates. Avoid using slang and catchy hashtags, this will make the posting appealing for all job seekers.

5. Define Success:

Include performance goals and expectations in your job posting. You are looking for candidates that will succeed in the role, and job seekers are looking for roles in which they can excel in. Include metrics and expected results. This will help the candidate know if they are a good fit for the position.

Conclusion:

Overcoming the current hiring challenges starts by creating job postings that will attract the right candidates. You can speed up your hiring process and ensure you have the ideal people for your job vacancies by creating better job descriptions.

Are you looking for the right candidates for your open executive positions? Then contact PSS for all your executive hiring needs at the link below:

You can also check out some of our job postings here:
Personnel Search Services – Current Openings (pssglobal.group)